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Services 2017-10-02T16:03:51+00:00

IDEAS

consulting

 Consulting

Our team creates solutions for our client’s most pressing company issues via a strategic and actionable plan. We start by sitting down with the key leadership team to assess the current business climate, so that we can determine where you are and where you need to go. From there, we take over the world.

  • Customer acquisition + retention
  • Operations + process improvement
  • Business technology 

business development

Business Development

We make sense of complex data to offer digital solutions that can transform businesses. Our in-house technology helps us to predict which users you should be investing in. This means more effective campaigns for you, with real people in mind.

market research

Market Research

We will work with you to develop a deep understanding of user behavior; this allows us to drive consumers to higher levels of engagement.  By looking at what is really driving performance we can focus your spend where it will be most effective.

  • Primary & Secondary Research
  • Data Mining & Visualization
  • Focus groups and surveys
  • Cross-Channel Attribution

STRATEGIES

digital marketing

Digital Marketing

Our experience with online marketing shows it brings cheaper yield with higher return. If you’re looking for more bang for your buck, get your message in front of your target audience via paid and organic traffic and social networking/influencer outreach.

  • Ad creation
  • Web banners
  • Email campaigns
  • SEO + PPC
Website Design

Web Design

Your web site is oftentimes your main touch point with your audience, making it a pretty necessary tactic and a pretty necessary tactic to get right. Our in-house web design capabilities provide you with a clean, modern, organized site to showcase your brand.

  • WordPress + CMS development
  • SquareSpace development
  • CSS + HTML customization
  • Corporate + Ecommerce development

Social Media

We’ve been in the arena for a long time and have mastered measuring social media down to ROI — just ask our clients. We took Axe Deodorant as one of the first brands on Twitter, grew Dish Network from 40K fans to over 4.5 MM and typically bring 6 to 9x ROI on our social campaigns.

  • Social strategy
  • Campaign + ad creation
  • Content development
  • Microsite design

TACTICS

email marketing

Email Marketing

Did you know that  email marketing is more effective than any other form of customer communication? That’s right, despite what some other marketers may have told you, email marketing is not dead. Far from it, actually.  Email marketing can be an incredibly powerful way to push leads down your sales funnel and to get existing customers to make more purchases. Plus, unlike social media and PPC campaigns, email marketing requires limited spending. In fact, for every dollar spent on email marketing, the average return on investment is about $41. Sounds pretty darn good, doesn’t it?

 

mobile marketing

Mobile Marketing

Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.  While not every business needs a mobile app to meet consumer demand for mobile interactions with brands, every business does need a mobile marketing strategy. Mobile marketing strategy takes advantage of the unique opportunities mobile has to offer —  the channels it provides, as well as the in-the-moment, hyper-personalized experiences and interactions it enables.

video marketing

Video Marketing

Whether you’re a real estate agent trying to sell a home or you’re going to a trade show, we will provide incredible videography for all your digital marketing outlets. Not only should you showcase your venue or office, but who you are as a company, your culture, and your message – the possibilities are truly endless. We send our video team to get involved in your event or project all while capturing captivating video footage to use on your website, your social media, or wherever potential customers will see it.

SMART TACTICS

Pay Per Click

PPC

Now more than ever, it’s important for businesses to invest in paid search marketing to strengthen their digital presence. Customers use the internet to search for products and services, and if your business isn’t showing up in search engine results, they won’t find you. With more and more companies understanding the importance of ranking highly on search results pages, the PPC advertising landscape has become more competitive than ever. This can make it difficult to navigate without expert help.

Organic Search

SEO

Did you know that 75% of searchers don’t make it past the first couple of results pages? If your website isn’t visible at the top, then you’re missing out on a huge amount of potential revenue. Competition for online rankings has become fierce, both for companies that have a national or global market as well as for companies that serve a hot local market like Baltimore/D.C.. Our SEO services are designed to get effective results through constant innovation and a disciplined, strategic methodology. We rely on an integrated approach that combines SEO with content marketing and social media marketing in order to deliver sustained results.

content creation

Content Marketing

We specialize in creating high-quality content that educates and delights readers at every stage of the buying cycle. From blogs, website content, and landing pages that help bring traffic to your site, to eBooks,whitepapers and case studies that lead them to the decision-making stage, our content is designed to best reflect your brand’s essence. For top level content, we use current SEO best practices to ensure maximum visibility on search engines. We then promote that content through your other inbound marketing channels and monitor its success to improve your overall content marketing strategy.

 

The Right Tools For The Right Solution. Every Time.

Harrison Consultants

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