Did you know that email marketing is more effective than any other form of customer communication? That’s right, despite what some other marketers may have told you, email marketing is not dead. Far from it, actually. Email marketing can be an incredibly powerful way to push leads down your sales funnel and to get existing customers to make more purchases. Plus, unlike social media and PPC campaigns, email marketing requires limited spending. In fact, for every dollar spent on email marketing, the average return on investment is about $41. Sounds pretty darn good, doesn’t it?